Luxury watch brand Panerai has teamed up with Luna Rossa, who are the Official Challenger of Record in the next America’s Cup. Panerai are the Official Sponsor and Official Watch and to mark the occasion, they have created the accompanying Luna Rossa collection.
Many watch materials have stood the test of time – but that doesn’t stop the leading Swiss brands from pushing the boundaries of materials science. Here’s a round-up of watch materials both classic and modern.
We were delighted to sit down with the CEO of Panerai, Jean-Marc Pontroue to discuss the latest watch release, and how he plans to move the brand forward. This episode was recorded whilst aboard their luxury yacht – Eilean.
Panerai’s long association with the sea The Florentine brand famously started out by supplying military-grade diver’s watches, named the Radiomir, to the Italian Navy during the Second World War. Today,…