What makes you truly happy? This is what luxury watch brand Chopard asks with the latest release of their new collections, and campaign. The Happy collection encapsulates beautiful timespieces that can be worn throughout all manner of occasions. One such range in the collection with a real focus from the brand is the Happy Sport, which is being modelled by none other than A-list actress Julia Roberts. Happiness personified with her radiant smile. The choice for Roberts wasn’t a hard one, and in actual fact, the brand have stated that they couldn’t see anyone else modelling their new pieces. She was perfect.
Director of Chopard and passionate film-lover Caroline Scheufele asked Julia Roberts to embody the face of the Happy Sport woman when launching new versions of this watch that has also become an icon. Said Caroline: “It was her and nobody else! Julia Roberts was the only person I felt could convey the spirit that I see in Happy Sport.”
It wasn’t just her smile, however that made her ideal for Chopard’s new model. In actual fact the relationship between the brand and actress goes back some years. In fact, the first time she strode up the famous steps of the Palais de Festival in Cannes, she was wearing a Chopard Haute Joaillerie emerald and diamond necklace. It has become one of the most memorable red carpet staircase event in recent editions of the Festival thanks to Julia Robert’s naturally graceful demeanour.
To orchestrate the encounter between Julia Roberts and Happy Sport, Caroline Scheufele entrusted the artistic direction of this new campaign to director Xavier Dolan. Renowned for the intensity with which he conveys his protagonists’ emotions through the camera, Xavier Dolan strove to show through a short film how Julia Roberts instinctively related to the Joie de Vivre inherent in Happy Sport watches. He also served as artistic director for a series of shots taken by photographer Shayne Laverdière.
You can watch the Happy Diamonds movie, directed by Xavier, below.