Bremont has announced a new five-year partnership with England Rugby and Twickenham Stadium, and has celebrated with its first collaboration: the Bremont Rose Collection. Created for players and fans alike, the British-made chronograph celebrates the sport named after the floral emblem of the national team. The launch of the timepiece coincides with the start of the Six Nations 2020 tournament, in which England will be looking to carry home the trophy for the seventh time since Italy joined the competition in 2000.
The Bremont Rose Timepiece
The 43mm brushed-stainless-steel model is the first of Bremont’s watches to state ‘England’ at 6 o’clock (£4,995). The watch has many features that will be recognisable to fans of the England team, including the red hue of the seconds hand, which is a subtle nod to the St George’s Cross, and the embossing of the symbolic English rose on each of its two subdials. The flower also appears on the rotor, along with red lettering spelling out ‘Swing Low’ – a reference to ‘Swing Low, Sweet Chariot’, England Rugby’s stirring anthem. These patriotic adornments to the movement are visible through the sapphire-crystal case back.
The founders: Nicholas and Giles English
Bremont was founded in 2002 when Nicholas and Giles English, inspired by their shared love of flying historical aircraft and their late father’s passion for mechanical timepieces, decided to launch a horology house. The brand is quintessentially English: one of the brothers’ primary aims was to bring as much of the watchmaking process as possible back to the British Isles. You can listen to our podcast with Nicholas and Giles English discussing the rich heritage of Bremont on Calibre Online here.
Today, all Bremont watches are designed, manufactured and assembled in England – much of it at Bremont HQ, a beautiful oak-framed barn in Henley-on-Thames, South Oxfordshire. Incidentally, this isn’t the company’s first sporting collaboration. In 2017, Bremont was appointed Henley Royal Regatta’s first-ever Official Timekeeper.
The partnership of this proudly patriotic brand with rugby, a sport steeped in British tradition is a natural fit. Bremont’s hallmarks: endurance, precision and accuracy also describe the demands of this physically demanding game. As well as releasing a series of special-edition timepieces to mark the collaboration, the brand is partnering with Twickenham Stadium, the home of English Rugby, fulfilling the role of Official Timekeeper to both.
The Bremont name will be prominently displayed around the stadium and all of its clocks will be Bremont sponsored. Its first match in its new role will be England’s clash with the Irish in the Six Nations on 23 February 2020.
‘Timing is key in rugby, so it’s great to have Bremont on board’ – Eddie Jones, England Head Coach
Bremont’s partnership with England Rugby star
The brand has also partnered with England Rugby’s star flanker, Tom Curry, who became the youngest player to start an international match for England in 90 years. Curry was 18 when he made his debut against Argentina.
Bremont’s chronograph is perfectly equipped to help a sportsman such as Tom Curry to master his craft. With a small seconds counter and a 30-minute counter on two subdials, as well as a central sweep seconds hand, the watch is extremely useful for timing in both training and matches alike. If you’re seeking a timepiece that will show your support for England during the Six Nations, then look no further.
Features: Bremont Rose chronograph
- 43mm brushed-stainless-steel case
- Sapphire-crystal case back
- English rose and red lettering spelling out ‘Swing Low’ on rotor
- 100m water resistance
- 42-hour power reserve
- Price: £4,995