We are excited to celebrate our collaboration with Stadium Goods, the world’s premier sneaker and streetwear marketplace to open an exclusive exhibition, pairing exceptional timepieces with iconic sneakers. “Sneaker Time” is a one-of-a-kind exhibition exploring the culture of collectability and rarity through fifteen inspired combinations of unique timepieces and exceptional sneakers.
This exclusive exhibition is available to view at the Watches of Switzerland SoHo flagship store in New York, US until 2nd December 2019.
“Sneaker Time” is an innovative concept bringing together two cultures of passionate collectors. Whilst watch collecting has grown in recent years, sneaker culture has concurrently grown to embody the same luxury space as watches. The exhibition explores collecting timepieces that fit into the “hype” culture and how the sneaker culture mirrors that of the watch industry. We, at Watches of Switzerland are able to bring these two worlds together, and introduce a new generation of enthusiasts to the art of watchmaking.
“Our Soho flagship has been a game changer since day one. And now with the renovation of our Lower Level and innovative programming like Sneaker Time, we are creating a dynamic new platform that will allow us to engage with an even broader community,” – David Hurley, Executive Vice President of Watches of Switzerland Group, USA.
The exhibition is set in a minimal, yet immersive environment, using a series of vitrines that utilises a combination of linear lights and metal rods to highlight the specific pairings. This state-of-the-art setting makes a unique statement, whilst conveying a cohesive message representing “time.”
Timepieces that are on display include Girard Perregaux, Grand Seiko, Hublot, HYT, IWC, Jacob & Co., Tudor, and Ulysse Nardin. The exhibition features numerous highlights from Stadium Goods’ famed Trophy Case of rare sneakers, including the Nike “Paranorman” matched with a new “Drop” watch from HYT, and takes the company’s iconic skull model to an over-the-top colourful extreme, The Fragment x Air Jordan 1, a concept by the godfather of streetwear, Japanese designer Hiroshi Fujiwara paired with the Grand Seiko Drive Nissan GT-R 50th Anniversary Limited Edition timepiece, and a striking pair of black and white ultra-rare Adidas NMD Hu Trail sneakers designed by Pharrell in collaboration with famed fashion house Chanel paired with a special edition Jacob & Co. Epic X Chrono Hypebeast timepiece that draws on the same design cues.
For more information on the pairings, click here.