We are excited to announce that luxury Swiss brand IWC Schaffhausen has opened their first external boutique in the UK, located at the heart of London in the Watches of Switzerland showroom at 155 Regent Street.
To celebrate the opening of its new 39.5 sqm space inside our showroom, an official ribbon-cutting ceremony was held on 1st October 2019. Guests included IWC Schaffhausen CEO Christoph Grainger-Herr, brand ambassador actor and director Dev Patel, and our CEO Brian Duffy.
The IWC Schauffhausen Boutique
The new boutique situated within the Watches of Switzerland showroom is a first for the UK and is part of a natural progression for the brand, focusing on growing a community of loyal customers, collectors and fans.
We are delighted of our expanding relationship with Watches of Switzerland. Storytelling is at the heart of our six watch families, and being able to bring clients into our world inside this new IWC Schaffhausen boutique within the 155 Regents Street showroom, is one we are immensely proud of.” – IWC CEO Christoph Grainger-Herr
The boutique was designed by IWC’s in-house architects and showcases timeless pieces from the brand’s six iconic watch families, including limited edition and Haute Horlogerie watches. The interior features the typically elegant IWC design, with soft beige tones and dark wood accents offering a welcoming atmosphere, the perfect setting to showcase IWC Schaffhausen timepieces.
We are delighted to be opening this new and upgraded IWC boutique within our 155 Regent Street showroom. It is a demonstration of Watches of Switzerland’s continued belief and passion in the IWC brand, and we are excited to welcome our clients in to view the exceptional timepieces we have on display here.
– Our CEO, Brian Duffy
Each IWC watch has its own story – one that is deeply rooted in the company’s history that goes back over 150 years. The product families take their inspiration from various sources, whether it be its fascination with flying and creating the perfect mechanical and navigational timepieces for pilots, to capturing a little piece of magic from the picturesque village of Portofino. This rich storytelling tradition is reflected in IWC’s records and continues on the wrists of all those who proudly own an IWC watch.
About IWC Schauffhausen
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organisations dedicated to environmental protection.
View the beautiful IWC boutique at our Watches of Switzerland showroom at 155 Regent Street.
Discover more IWC stories on Calibre Online here.