This year marks the 76th year of the Venice Film Festival – which opened on 28 August – and the 15th year that Jaeger-LeCoultre’s has been the event’s partner. In 2019, the watchmaker is its main sponsor, so what better watch for the stars of the silver screen to sport on the red carpet than the quartz-powered stainless-steel Reverso One (£5,700), embellished with sparkling diamonds.
Jaeger-LeCoultre’s celebrity clientele
As the film festival’s primary sponsor, Jaeger-LeCoultre will be adorning the celebrities posing for the paparazzi on the red carpet with its finest timepieces – and personalised Reverso watches for the winners of Best Film, Best Actress and Actor of the Year, and the Golden Lion for Lifetime Achievement. The Reverso is particularly popular, thanks to its blank case back, which allow for private, personal messages to be engraved upon it. King Edward VIII, for example, had his Reverso engraved with his royal crest. The customised Reverso watches awarded at the 2019 festival will feature a deep-red lion – a nod to the festival’s logo – and the Italian inscription 76. Mostra, meaning the 76th exhibition. We can’t wait to see which elegant watches the actresses and actors will be wearing to the world-famous event.
A watch with a British history
The Reverso was designed in 1931, at a time when many British soldiers in colonial India would spend their leisure time playing polo. As the oft-told tale goes, a player showed their smashed wristwatch to Swiss businessman César de Trey, who turned to Jacques-David LeCoultre, and challenged him to create a watch that could endure the knocks of the game. This resulted in the creation of the Reverso, with a geometric case that can swivel 180 degrees from back to front, protecting it from the action on the playing field. Almost 90 years later, the versatile Art Deco-style timepiece, with its clean lines and classic proportions, remains a firm favourite with Jaeger-LeCoultre’s many fans.
The Reverso was designed in 1931, when British army officers would play polo – its design protected it from the action
A watch for everyone
Although the Reverso is known for its unisex appeal, the quartz-powered, stainless steel 20mm x 40mm Reverso One (£5,700), with its sparkling diamond embellishments and charming deep-blue hour and minute hands, makes a particularly elegant ladies’ watch. Presented on a sophisticated matching steel bracelet, it’s water-resistant to 30m.
A pioneering watch brand
It might be surprising that Jaeger-LeCoultre was able to create a timepiece such as the Reverso in 1931, were it not for the fact that the horology house has been making innovative timepieces since 1833. Since then, it has created more than 1,200 calibres. Among them is the Grand Complication – one of the most complicated wristwatches ever made – as well as the world’s smallest-ever watch movement: the Calibre 101. Jaeger-LeCoultre’s focus when creating a timepiece is to achieve the perfect balance between technical sophistication and aesthetic finesse – and there’s no doubt that the unusual and exquisite Reverso One, priced at £5,700, more than meets this