Podcast: Panerai Jean-Marc Pontroue
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As part of a series interviewing the leading minds from luxury watch brands, we were delighted to sit down with the CEO of Panerai, Jean-Marc Pontroue.
This episode was recorded whilst aboard their luxury yacht – Eilean, a branded restoration project originally from 1936 that Panerai have restored to perfection. Read more about the history of the brand’s association with the sea and how Eilean was discovered here .
Joined by our Head of Watch Buying Mark Toulson, this episode discusses the latest Panerai watch release, the Submersible, and how Jean-Marc plans to push the brand forward.
Jean-Marc has been in the watch industry for 20 years, making the move after 7 years with luxury watch brand, Roger Dubuis to take over the much respected position of CEO at Panerai.
A brand famous for sports and divers watches are proud of their modernisation and future proofing of their watches, such as their latest watch, the Submersible. Jean-Marc discuss how he first saw the Submersible model as being very much apart of the Luminor collections. However, it wasn’t telling a strong enough story about the model so he decided to take the Submersible into a new direction using new materials to produce the watch, whilst bringing on board brand ambassadors from extreme sports, who share the same values as the brand such as Mike Horn, a professional explorer.
The brand are using reclaimed materials in their watch productions to become a sustainable sourced watch brand:
“Panerai has taken the lead on being one of the stand out brands recently by using environmentally friendly materials. Although we have only used a few to start with we believe that in the future we need to become more environmentally friendly. That’s why we design future products with recycled plastic straps and 20% currently recycled products. In the next 5 years we want to have 100% recycled materials used.” – Jean-Marc Pontroue
You can listen to the full episode using the player above or alternatively download/stream it to your device using your favourite podcast app, including Apple Podcasts or Spotify .
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