With origins dating back to the 1800s, Panerai is one of the most prominent brands within the horological industry. Their craftsmanship, knowledge and sleek designs have been loved and treasured for hundreds of years, and we at the Watches Of Switzerland Group have been fans for a long time. This season, we have two new Panerai timepieces arriving in our showrooms, and alongside that, an exciting and exclusive prize draw.
From the 24th June to 29th July, we are teaming up with Panerai to offer a truly exceptional experience available to one lucky person. We have a long standing partnership with Panerai and are excited to present this unique, money can’t buy prize that includes a visit to the brand’s Manufacture centre in Switzerland, a stay at a luxury hotel, and a helicopter flight around the beautiful Neuchatel for the winner and a guest. Very few people will have ever had the chance to fully immerse themselves into the rich history and environment of this iconic brand, learning everything there is to know about their exceptional craftsmanship and dedication to design.
The Panerai Manufacture occupies a building of some 10,000 square metres completed in early 2014, built on hills overlooking the lake, a few minutes from Neuchâtel in the direction of La-Chaux-de-Fonds. Very modern in design, the building was constructed and is run following standards of complete eco-compatibility and the rational use of resources. It houses all the functions and trades involved in making watches – over 70 altogether – in large, open areas, flooded with light by the wide windows which run round the whole building.
The visit will include a walk through of the operation, including a trip to the Laboratorio di Idee where the creation and design of Panerai timepieces starts. There will also be a view of the production lines and a peek into the assembly workshop- a must have for any fan of luxury timepieces. There is also a tour of the after-sales service department and so much more. It will truly be an enriching experience that the lucky winner will remember forever.
How to enter
To be in with a chance of winning this memorable prize:
- Follow @WatchesofSwitzerland_Official on Instagram
- Like and comment on the Panerai prize draw post from the 24th of June at 9am with your nearest Watches of Switzerland showroom
- Visit your nominated showroom and take a picture of one, or both of the new Panerai watches from the Submersible collection on your wrist. Our experts will be on hand to help you should you have any further questions about the timepieces.
- You will then need to upload your image onto Instagram, tag @WatchesofSwitzerland_Official and @Panerai on the image, making sure to use the hashtag X (not confirmed yet!) in your post
- The lucky winner will be contacted directly
Discover your nearest Watches of Switzerland showroom here.
The Panarei 42mm Submersible has an unidirectional rotating bezel enabling the times of immersion to be calculated with confidence, while legibility in the dark is ensured by Super-LumiNova® coating applied to the markers and the large skeleton hands. The rubber strap fitted to the watch is perfect for diving and very tough, making this a perfect timepiece for the active and athletic.
The Panerai Submersible Carbotech is a professional diving watch and water-resistant to a depth of 300 metres (30 bar). The Carbotech™ case, crown-protecting device and unidirectional rotating bezel ensure extreme lightness and resistance. Carbotech™ has an uneven, matt black appearance, which varies according the cutting of the material: the result is that each watch is unique.
Head to your nearest Watches Of Switzerland showroom to take a look at these luxurious timepieces, and try your hand at winning our prize draw!