Paul Watkins, General Manager of TAG Heuer Boutiques at The Watches of Switzerland Group – along with his fellow Boutique managers – reflects on what makes TAG Heuer so popular with our customers
In 2012, I opened the first branded Boutique for The Watches of Switzerland Group and, this month, we’ll have 12 across the country, with eight for TAG Heuer alone. We’re TAG Heuer’s largest partner in the UK, and the success of our relationship is down to the fact that theirs is a fantastic brand with incredible products and, like us, they’re obsessed with perfection and exceeding customers’ expectations. As a Group, we’re well-positioned to help them deliver that via the richness of our experience in retail. We offer many timepieces that you’ll only see in a TAG Heuer Boutique, and our sales professionals are so knowledgeable and passionate, you can feel their enthusiasm as soon as you walk into a store. The brand has gained a loyal following because of its strong designs, and its avant-garde take on horology has inspired many memorable moments and watchmaking firsts. Take motorsport, which is in its DNA – TAG Heuer created the first-ever dashboard chronograph in 1933, and its iconic Monaco wristwatch (pictured, £4,750) marks its 50th anniversary this year. Its aesthetics are supported by superb technology, reliability and materials, so there’s really nothing else like it on the market. TAG Heuer has also always had a disruptive nature, thanks to collaborations with the likes of graffiti artist Alec Monopoly, which pushed boundaries other brands would not be prepared to push, and, of course, it was the creator of the first Swiss-made smartwatch, the Connected. We really admired its Carrera Heuer Tourbillon Nanograph at SIHH, and there’ll be much more of that sort of innovation to come this year.
We’re excited to be opening two new TAG Heuer Boutiques. One opened in Nottingham at the end of January and the second will open in Cribbs Causeway in Bristol in March. When I spoke to the managers of our Boutiques around the country, I found they share the same passion as I do for the Swiss brand, and that speaks for itself:
Sally Simpkin, TAG Heuer Boutique, Nottingham: ’I’m really excited about becoming the store manager of the new Boutique in Nottingham. TAG Heuer always strives to be the best, demonstrating watchmaking mastery while staying true to its DNA. I’m the connection between the brand and the customer, and it’ll be a joy to see the emotion a TAG Heuer timepiece evokes.’
Daniel Green, TAG Heuer Boutique, Chelmsford: ’I love the fact that TAG Heuer defies boundaries, creating timepieces that last for generations to come. I come into work every day enthused by what I do – I have a fantastic team around me selling aspirational watches, and seeing the reaction on a client’s face when they’ve just purchased a TAG Heuer watch is priceless.’
Rebecca Hopes, TAG Heuer Boutique, Meadowhall: ’TAG Heuer is never afraid of standing out and trying something innovative to push the conventions of traditional watchmaking. I love giving our clients the full brand experience, sharing with them the history and heritage of the brand and, by getting to know them, ensuring they find their perfect timepiece.’
Richard Saunders, TAG Heuer Boutiques, Cribbs Causeway and Cabot Circus, Bristol: ’TAG Heuer’s a great storyteller – each collection has it own unique tale, which really helps customers connect with the brand. It also constantly challenges itself to come up with edgy new designs that challenge the watchmaking norm, such as the V4 belt-driven mechanism. This makes my role exciting and creates excitement around the brand – its fans are always looking for the next big thing. We can’t wait to welcome customers to our new store in Cribbs Causeway.’
Visit our new TAG Heuer Brand Boutique in Nottingham and Cribbs Causeway in Bristol, opening March – our expert staff look forward to welcoming you. You can find your nearest TAG Heuer Brand Boutique here https://www.goldsmiths.co.uk/store-finder